Challenge: MeowMix customer reactivation through leveraging brand equity of well-known jingle.
Solution: Utilizing the Facebook App platform, I managed the design and execution of the project. This included seeking out a fabulous London-based illustrator, concepting scenes and illustrations through to project completion. Campaign included an email campaign, FSI, web banners, and a Facebook application.
AIGA Mentor Project
The AIGA Chicago Mentorship Program is a wonderful gathering of creatives from various disciplines and industries to share insights, experiences and resources while creating something together. I had the honor of being a Mentor in the winter of 2014. As a diverse group of designers, coders, and creative minds, we designed this beautiful poster celebrating the idea of "diversity in design". We all have different experiences and styles that drive our creative vision. Every member had 2-3 letters to create. I created the U and F.
U is for Users
F is for Four Color
Zimmer "Dressed For Success" Campaign
Challenge: Highlight the personalization available in Zimmer’s M/L Taper Hip with Kinnectiv Technology.
Solution: Art director & Designer on the project, working with a photographer and team to style and compose a variety of personified medical instruments to quickly communicate the ‘personalization’ of the hip replacement technology.
Award: This campaign won the 2009 Pharma Choice Award and a Gold Medal in PM360 Magazine.
Zimmer M/L Taper Hip with Kinectiv Technology
2009 Pharma Choice Award- Gold | PM360
Natrecor "Drowning Man" Campaign
Challenge: Create a campaign with a strong visual metaphor for Dyspnea, a breathing disorder that can give a feeling of drowning.
Solution: Art directed and designed all campaign materials across a multi-touch campaign including sales aids, promo materials print advertising.
This was an award-winning campaign, including a Communication Arts Award in the 2007 photo annual and featured in the 2007 Applied Arts Annual.
'Natrecor "Rapid Relief Can't Come Soon Enough" Journal Ad
This early-stage lifestyle brand for same-sex families will have both ecommerce and publishing elements.
I work on product development and design, branding, market research, content strategy, marketing and business development.