Zimmer Biomet is an orthopedic company that manufactures a huge portion of products made for hip replacements. Their M/L Taper with Kinectiv Technology allows surgeons to fit the implant to the patient, making it a very customized implant.
To launch this idea, my partner and I created this very unique and memorable print ad, showcasing the actual replacement parts with individualized clothing which reinforced the custom fit. We worked with the wonderful photographer Todd Baxter to capture this scene.
This won the PM360 Gold medal and was a fantastic experience all around!
Natrecor is a treatment for those with congestive heart failure (CHF). Some of the symptoms of CHF can feel like one is drowning. We were tasked with developing a concept that would visualize what that feeling felt like.
“Drowning Man” was the winning concept, and I art directed and oversaw the photoshoot with my creative director. It won many photography awards, and was featured in CommArts.